The Business of Golf: Why? How? What?

Why? How? What? is written for the seasoned industry professional. This book represents nearly a decade of research conducted in partnership with golf courses worldwide. It features suggested actions that are simple to understand and easy to execute, actions involving architecture, agronomy, intellectual property, rate structures, social media, water utilization, yield management, and many more areas necessary to running a successful golf course. While the insights presented are clear, the analysis undertaken was extensive. As a resource to the book, operational tools developed and tested by 10 leading golf course management experts throughout the United States as the center piece for a Clemson University Strategic Planning Pilot Study are available from the Golf Convergence web site. This book will help the golf course management team and staff to develop a focused an disciplined approach based on quantitative data and to identify and mitigate the impact of uncontrollable factors such as economy, weather and location. From understanding the fundamentals, the controllable factors can be leveraged to enhance each golfer s qualitative experience while ensuring fiscal self-sufficiency for the golf course.

by James J. Keegan (Author)

Publication Date: November 30, 2013