The Business of Golf: Why? How? What?
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By James J Keegan
The Business of Golf ? Why? How? What? guides a golf course management team to create a winning strategic vision, determine the resources allocated and the policies and procedures to achieve consistent execution. The concepts presented ensure the golf course achieves it financial potential. The book was developed by and for seasoned industry professionals to provide in depth perspectives, insights and operational tools. The book is accompanied with 21 templates that are available for license on December 1, 2013 at www.golfconvergence.com to further simplify hurdling the hazards in the "business of golf."